https://www.sourjyasinharoy.com/home daily 1.0 2025-02-27 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481749309387-7EOPOGNMRAN44D8IOVSE/Phases.png Home https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561382551065-X1UF8FD6BMHGEL7K6QGY/R%26R+Banner.png Home https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481528577064-7W1S4P9CI9CCUCJS70VE/6-10.png Home https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/c7515f43-dbb7-4e58-b873-00339f7bff97/Black+and+white.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561469035323-4PG6NTKIKMNI69VET9U5/Mobile+improvements.png Home https://www.sourjyasinharoy.com/from-6-hours-to-10-mins daily 0.75 2016-12-14 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481527767249-HRXH6E7XOYX92DMB20HR/Split.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481521898694-1TRS87R0EV7C9OWG4WKT/Feature+Manager+Mapping.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481527756417-0X9FTJ3F6CJTYLMGTQ5F/1-1.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481526040647-WTBJTII05IQR78OR3G3C/Price+Callouts.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481139441913-Q9CWTXW2J7C3R3XADCLR/image-asset.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481527762583-OSK1SC9L8OLDDERQFOQG/combine.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481505476060-2DYMBN3RG8VPIV1OWECV/1-Many-old.gif From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481525401391-Q5DOZ0CANYA9INIU2KXD/Map+Callouts.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481139940621-N9BXBQ6P53I2D3ADQXAG/image-asset.gif From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481517757877-BYEMF8CHI8S3V2XEN4NZ/image-asset.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481525032659-93USLIKDJUBJORIXHHGW/Build+Call+outs.png From 6 hours to 10 mins https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481140035324-Z8IT7V0GQ05N98GOB7KZ/New+Process.png From 6 hours to 10 mins https://www.sourjyasinharoy.com/ux-strategy daily 0.75 2019-05-24 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481666490300-7H5O9M1NLA6H5QL0RXZY/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481659550910-D4EJ9I9T1YK24N9W6PE4/Old+Charts+Callouts.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481686471937-8RCAGWHW6UZFACVTNC24/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481582181912-1UC0B0UHEGB3GR6ZMI2K/Site+Map.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481661507770-1P0S8816YFA08M8T6FK7/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481580902399-8BHK021EZ7B8DAIII4EX/Final+with+Callouts.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481655679205-TN7U4XUTCSE2OB7GMJNL/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481748618795-KB20BJAP4HM6Q4AEB1J0/plan UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481651182027-SFIMQ3W9LYZJBNVQSSBC/Old+design+start.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481659150614-36SO9R7VO73AGPNS5ZZT/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481650966765-EDQCRE7Z5FIWDVUQUV5H/Dashboard+new.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481586183595-YE1P1DL6VV3BT7CXCKX5/New+Calout.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481687919100-V925THO48OO8MY1L6OIN/image-asset.png UX Strategy https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481655669829-2ZQ265L05RDGPUJH9ZQD/Starting+Visuals.png UX Strategy https://www.sourjyasinharoy.com/easily-visualizing-the-complex daily 0.75 2019-06-24 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481121302245-UQCQHQM77KHCHMBTXRKJ/Actual+user+need Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481127534562-DGMCL1B2RJ9B9IZ1UTCL/Concept+1_Visual.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481125364766-MG6K4XHGHZPF3XK13Q6E/Concept+2_Visual.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481125380197-LATQPI125QA58ZESJ0OZ/Concept+3_Visual.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481125376455-YO7LOY15H03BV34EB4GC/Report+Cards+color.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481128573785-KQIHLNPBNLABIS3DB4PA/Screen+Shot+2016-06-30+at+12.30.42+PM.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481127746203-NKJCMQ60PUR0HNVUTKZI/new.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481097368572-4D3MGM2G1S7H0RJ68A1E/BeforeAfter Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481102706618-YR45HD1ZGQ4LJTI9GON1/FA.png Easily Visualizing the Complex https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1481101471710-LJP2AAZA64EMMQNEO17I/persona.png Easily Visualizing the Complex https://www.sourjyasinharoy.com/simplifying-the-mobile-experience daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561433616168-H5T956KDVGZD0SG5RENO/Mobile+Analytics Simplifying the Mobile Experience Analyzing mobile traffic: Analyzing mobile traffic to figure out how users are interacting with different features https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561465766772-USXZKTQ9WOU3HYQSB1XI/Land+old.png Simplifying the Mobile Experience Legacy Landing Page: The legacy landing page focused on quick links to features that were not being used, https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561479137055-72PRUWENQDWK68AWZF7L/Old+Search+Flow+1.png Simplifying the Mobile Experience Legacy Search: The legacy search was bulky and tedious to use. Too many interactions were needed to complete a most basic search https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561394671171-H2VCXTZ50S144M5E4J5F/Mapping+out+the+entire+product Simplifying the Mobile Experience https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561465868680-199RCZ8OOASD2ME6TZS1/Screenshot_20190624-135220.jpg Simplifying the Mobile Experience New Landing Page: The new landing page focuses on search since it’s what the users are primarily going to do. (Design in collaboration with Jessica VanNess) https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561465635627-7YP6VK5ASEZ7E9K89TWF/Newish+Flow.png Simplifying the Mobile Experience New Search Flow: The new designs make it significantly easier to search and filter results https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561410387364-W5S49C78KMFU73US0TN7/Old+Design.png Simplifying the Mobile Experience - The Legacy Workflow The old layout had too many branches. Each branch has multiple steps and interactions. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561431860081-XO0N6EU517M0FGV03Z5O/Default+Search+1.png Simplifying the Mobile Experience - Searching for Shipments The old search flow had way too many steps, way too many clicks to accomplish a single task https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561430549261-DQ0SVQLYU28BT5RSGCHB/Old+Flow+-+search.png Simplifying the Mobile Experience - Nearby Search Worflow Nearby is supposed to be a simple feature that allows a user to find and book shipments close to them. As this flow shows, it is anything but simple https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561430899642-6B048TPDS8E9V0EYR7FG/Onboarding+-+Old.png Simplifying the Mobile Experience - On-boarding The on-boarding flow had too many steps. We made a few recommendations for future releases https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561432454895-D8K0KFJAZS5TK15NOBHT/Filters+.png Simplifying the Mobile Experience - Filter Flow How users were expected to set filters to narrow their search https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561432594244-S4G9O9DGS564Z1NE8OP2/Bid+Flow.png Simplifying the Mobile Experience - Bid Flow Bidding on shipment takes too many steps. I re-designed the flow to be built in a future date https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561432600024-Q243NOERFLKA43AGL7ND/Account+Settings.png Simplifying the Mobile Experience - Account Settings https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561433528677-5I1NUCTWTQ6DJEASWDOC/Customer+Support+Interview Simplifying the Mobile Experience Customer Support interview: Interviewing a member of customer support to figure out the most common customer complaints https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561464158362-RPZEYTEYC8QGOY1ZKOV6/Search+Behavior+Copy.png Simplifying the Mobile Experience https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561479420545-Z30Y3ZP7RO8Z3ZC5U0UZ/Iterations1.png Simplifying the Mobile Experience Iterations: Quickly mocking up some wireframes to explore the feasibility of different interactions https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561466977022-HERYP4XHOML9V9N5AUJV/Final+Designs+Visual.png Simplifying the Mobile Experience Final Designs: The new flow is more streamlined, and easier to use. Design in collaboration with Jessica VanNess https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561463418116-CIV1AFAKJ2MCMKT0JN72/Search+Behavior.png Simplifying the Mobile Experience https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561465598804-D87AWJ8DHXQ2PYSD9QNZ/Old+FLow.png Simplifying the Mobile Experience Legacy Flow: It took 7 pages and 9 clicks just to search for a shipment. The focus of the application was not on searching. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561435539247-WU3077ZX16TOK359QIN4/Opportunity+Map.png Simplifying the Mobile Experience Opportunity Map: Helping the team prioritize which features to build first. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561475221518-DC2VPAEXFV8DZ0B880AD/New+Flow.png Simplifying the Mobile Experience New Search Flow: The new search is simpler and has less screens and interactions. Based on user research, I removed any and all unnecessary features and interactions, and redesigned the flow to match user expectations. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561395963736-L43KLFYMQUPZ2ISUS53A/IMG_20180108_164413.jpg Simplifying the Mobile Experience - Brainstorming Ideas Sketching ideas together on how to solve our search problem https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561395954615-K6FT4LQ4CTRUIKHI0J4C/IMG_20190430_160046.jpg Simplifying the Mobile Experience - Identifying Issues Listing out all the problems that can be addressed https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561395960459-S7512SNTZNDKMJL47V3I/Flow-1.jpg Simplifying the Mobile Experience - Voting on Ideas Getting votes from product, developers, and designers to see which direction we want to take. https://www.sourjyasinharoy.com/ratingsandreviews daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561482182025-CJE5KEGD70WA92PFJSA4/OLD+DESIGN.png Redesigning Ratings And Reviews Legacy Design: The original design focused on showing several different data visualizations, and the result is far too much information for a user to parse. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561481423491-ZOFLFHZGN07J3NWFQUDQ/New+Designs Redesigning Ratings And Reviews The Redesign: The redesign focuses on making the data easier to understand, parse, and filter. It helps the user find the information they are looking for. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561381079718-LRH4J70J0PQ6CD6KO0Z4/Hard+To+Parse.png Redesigning Ratings And Reviews Some of the major issues with the legacy designs https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561347405129-87JL2IQ8AECITEK262CT/Wires.png Redesigning Ratings And Reviews Wireframes: A few examples of wireframes I created to explore layouts, functionality, and flows https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561381653932-OJPYEVDBEBY24RLMK0ZJ/Reviews+Visual.png Redesigning Ratings And Reviews Mockup: Design in collaboration with Kelli Raisler https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561348917507-IDH8SUPKH47G1V4ZXA6L/Flags.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561480469124-U5O0P5HCYNEGZO9XBTG5/Review+-+Response.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561347684226-27LBKBXKWV6I6PFV7C3L/Quick+Judgements.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561346421098-10K4YPXW5BQ8R9R8ZHXD/Group+Work.png Redesigning Ratings And Reviews Meeting with Stake Holders: Meeting with stakeholders and doing affinity diagrams to better understand product goals. https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561348887057-07EBBJ7TLUUBH49DBJ7G/Scan.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561381010480-F32KUE2NAE2E2X87X7U9/Too+Many+Scores.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561347069702-S66Q1AZ4MLLT9ZETFIKD/Brainstorming.png Redesigning Ratings And Reviews Brainstorming Together: Working with product managers, developers and visual designers to come up with multiple viable solutions https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561381484626-OBZLJAUUMWROFX9IPE1J/Filters+%26+Summary.png Redesigning Ratings And Reviews https://images.squarespace-cdn.com/content/v1/582b821e46c3c44fc1e59cb7/1561480452700-8028QZI79TA38LT34NPA/Review+wire.png Redesigning Ratings And Reviews https://www.sourjyasinharoy.com/read-me-bryant daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390928870858-4D9B6T9WGP8017NSS9W3/topography.jpg Read Me